Shogo Harada

Vietnam Software Development Outsourcing Companies: How to Choose (2026)

Before anything else, you should know who is writing this. I run Linnoedge, a software development company in Ho Chi Minh City. That makes this a vendor writing about how to choose a vendor. I’m not going to pretend otherwise, and I’m not going to rank anyone, including us. What I will do is give […]

What Does a Software Vendor Actually Sell? — We Sell “Not Falling Below Expectations, Every Week”

Hi, I’m Shogo Harada, CEO of Linnoedge, writing from Ho Chi Minh City. A few weeks ago I couldn’t stop thinking about something Brandon K. Hill, CEO of btrax, posted on X. His argument: design agencies are failing at a rising rate worldwide, and AI alone doesn’t explain it. He closed with a question: what […]

“Just decide, and I’ll move on it.” My AI was already a step past that.

“AI is going to take our jobs.” I hear that everywhere, and for a long time I aimed that worry at job titles myself. What moved it was running a software development company in Ho Chi Minh, Vietnam, and watching my own AI and my own people side by side every day. It isn’t job […]

Where Cross-Border E-Commerce Actually Gets Stuck: Entry Design Lessons from Vietnam

“I want to sell my products overseas. With cross-border e-commerce, we can start small, right?” I hear this from Japanese founders all the time. Sake-based drinks, cosmetics, specialty foods. Japan is full of good products, and every time I listen to one of these founders, I think: this could work abroad. My answer is always […]

“I Don’t Know What I’m Allowed to Put Into AI” — Safety Isn’t Decided by Where the Tool Comes From

“I honestly don’t know what we’re allowed to put into AI.” I hear this a lot. The moment the conversation turns to where the data goes, executives get uneasy. I get it. For a while, “servers overseas sound risky” was my own reason for being nervous, without me ever examining what that actually meant. This […]

While you’re chasing AI, AI doesn’t get deployed

AI adoption stalls not from vague goals but from chasing tools. I stopped comparing, closed one gap, and an hour of work became ten minutes.

Choosing a Vietnam Market-Entry Firm: Who Runs It After You Enter?

If you’ve talked to more than one Vietnam market-entry firm, you’ve probably noticed something: they all sound reassuring, they all have a deck, and you still can’t tell them apart. That’s not because you’re bad at evaluating vendors. It took me a while to see it, but the reason is simpler: the deciding factor rarely […]

Why Offshore Development Fails — and How to De-risk Vendor Selection

I’m Shogo Harada, CEO of Linnoedge. I run a software development company in Ho Chi Minh City. For a long time, I believed something that turned out to be wrong. I believed offshore development fails because of chemistry. Pick a good vendor, you win. Pick a bad one, you lose. So the whole game is […]

“Talk to the AI before you open Figma” — how the waiting disappeared from our requirements phase

Linnoedge shares its philosophy of co-creation in the AI era – focusing on creating value before profit. From global expansion support to AI Vibe Coding

Is Your Team Ready for AI-Native Development? (5 Questions)

You changed vendors, but the problem came with you — and AI amplifies whatever environment it runs in. Five questions to find the gap before you start.

All posts by Shogo Harada