Skip to main content

Linnoedge

Where Cross-Border E-Commerce Actually Gets Stuck: Entry Design Lessons from Vietnam

“I want to sell my products overseas. With cross-border e-commerce, we can start small, right?” I hear this from Japanese founders all the time. Sake-based drinks, cosmetics, specialty foods. Japan is full of good products, and every time I listen to one of these founders, I think: this could work abroad. My answer is always […]

Continue Reading